Raleigh Marketing Agency

What does our Raleigh marketing agency do?

Promotion, sales, and advertising are all components that are tied into marketing. As an umbrella term, marketing heavily consists of utilizing public relations and media techniques to sell a product or a service. Essential to every profession, many business owners delegate the task to specialized marketing companies that have experience in promotional service and keep up to date with popular trends.

Public Relations vs Marketing

It is easy to confuse public relations and marketing. Below is a comprehensive list that will help you understand the similarities and differences between the two subjects.

 

Public Relations Public Relations and MarketingMarketing
  • Manages the public’s view on the brand, celebrity, or company
  • Heavy focus on the media
  • Boosts sales
  • Casts wide nets through social media outreach
  • Promotes sales of product or service
  • Client satisfaction based

Marketing in Raleigh, North Carolina

Home to the historic Mordecai Historic Park, the PNC Arena, and the Reynolds Coliseum, it’s no accident that Forbes has noted Raleigh, North Carolina as one the best cities for millennials.  With a population of over 439,896, nearly 95% of residents over the age of 25 are employed and 50% are college educated. This opens the door to unique marketing strategies that specifically target growing markets in Raleigh. However, with popular tourist attractions such as the Videri Chocolate Factory, it can be difficult to get attention specially in the shadow of these marketing powerhouses.

Current Marketing Trends in Raleigh, North Carolina

The City of Oaks, is known as one of the fastest growing cities in the United States. As part of the Research Triangle Park and Raleigh has become an environmental example for conservation and forward thinking. Millennials are the key here. In fact, Leader’s West Digital Marketing Journal has reported 76 million millennials in the United States— nearly 27% of the entire U.S population. A heavy focus on social media marketing is a great way to infiltrate this smart market as 46% claim to do internet research before making a purchase.

Current Marketing Laws in Raleigh  

Raleigh follows the same advertising statutes that most states are required to uphold. When pertaining to advertisements, Raleigh expects marketing agencies to:

 

  1. Advertisements must be truthful and clear without the use of untrue or misleading statements
  2. Deceptive acts, such as hidden or mystery fees, are also considered unlawful

 

The state punishes these infractions with fees that can reach up to $5000 per violation. It may also be required to return money and reimburse for lawyer and court fees.

On The Map Marketing serves clients in Raleigh, North Carolina and Nationwide

Take advantage of the growing markets in North Carolina by appointing a company that specializes in boosting sales. On the Map Marketing has an experienced team of marketing monsters that are use to gobbling up the competition.